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The supermarket chain Aldi is stepping up its presence in the Region of Murcia, with plans to open two new stores and recruit around 75 additional employees this year as part of its ongoing expansion in Spain.

 

The German retailer already employs about 240 people across the region and currently operates 17 supermarkets with a combined sales area of 19,150 square metres. The new hires will help strengthen existing stores while also staffing the two new outlets planned for the province.

 

The company says the expansion forms part of a wider national strategy aimed at bringing its discount model to more households. Across Spain, Aldi intends to open up to 40 new stores in 2026 and recruit more than 1,100 employees, bringing its total workforce to over 9,000 people working in around 500 supermarkets and several logistics centres.

 

The chain’s growing footprint in Murcia builds on a presence that dates back more than two decades. Aldi first entered the Spanish market in 2002, and its first supermarket in the Region of Murcia opened two years later in Archena.

 

Today, the brand’s stores are spread across Murcia and Cartagena, which both have several locations, as well as Cabo de Palos, Molina de Segura, Jumilla, Archena, Mula, Lorca, Alhama de Murcia, Águilas, Mazarrón, San Javier and Los Alcázares.

 

Alongside its retail network, the company has also developed strong links with local producers. Aldi currently works with around 30 suppliers in the region, who provide more than 60 different products for its shelves. These include seasonal fruit and vegetables, wines with the Jumilla PDO label, cured specialities such as mojama, and goat cheeses from the Guadalentín Valley.

 

Across its stores, the company says Spanish-grown produce plays a major role in its assortment. Around 85% of vegetables and 65% of fruit sold by the chain are grown in Spain, particularly in regions such as Murcia, Aragón, Catalonia, the Valencian Community and Andalucía.

 

The expansion also reflects a broader shift in consumer habits. Recent market data shows discount chains such as Aldi, Lidl and Mercadona have been gaining ground as shoppers in Spain increasingly look for lower prices and better value in their weekly shop.

 

Price competitiveness remains central to Aldi’s strategy. The company says it aims to keep prices about 13% lower than the market average by the end of 2025, helping households manage everyday spending while maintaining product quality.

 

The brand’s approach has also been recognised by customers themselves. Spanish shoppers previously voted Aldi the country’s best supermarket of the year in a nationwide survey, highlighting its reputation for value and quality products.

 

With new stores on the way and more staff joining the team, Aldi’s growing investment suggests the chain expects demand for its low-cost model in the Region of Murcia to remain strong.

 

 

 

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